What Is Pillar Content — and When Should You Use It?
Website content is like a buffet. Just like taking and eating too much food, you can add too much content to your site. This can fill your visitors up quickly, leaving them sleepy with information overload. They become too full to really enjoy the experience. And just like a buffet, that’s been picked over, people may they leave hungry and head somewhere else to eat. In that sense, a website works the same way. Visitors may get a taste of content but not enough to satisfy. They will leave and go somewhere else to find what they need.. Website content needs to be just right. It needs enough variety to be useful, enough structure to be satisfying, and organized in a way that makes people want to come back for more. That’s where pillar content comes in. It can dramatically improve search visibility, internal linking, and long-term organic traffic. Pillar content is a comprehensive, central ...
