Do You Really Need Built-In AI in Your Email Platform?
Lately, it seems like every email marketing platform is promoting one big feature: built-in AI tools that write your emails for you. That sounds helpful. Write a newsletter with one click? Generate announcements instantly? It’s an appealing idea. But here’s the reality most businesses are starting to realize that you don’t need AI built into your email platform to use AI effectively. AI Is Already Available — Everywhere Tools like ChatGPT and others are easy to use, and often free . If you need an AI to write your content for: A newsletter An announcement A subject line Or even reviewing your results: Open rates Clicks Email schedule You can do that anytime, without being tied to a specific service, as AI tools are easily found on the internet. Built-In AI Often Adds Cost, Not Capability When AI is bundled into an email platform, it’s usually just a simplified version of tools you can already access. You may be paying more for something you don’t rea...
