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Showing posts from April, 2011

8 Must have Features for Your Discussion List

Most discussion lists take the form of an online community of people brought together to discuss specific topics of interest.  Discussion lists normally have several options, such as moderated list to digests options.  Here are 8 features that your discussion list service provider  should include:   Web interface for your members Membership security Fast text searching for all archives Multi-lingual Universal list server commands No Spam Supports several moderating models Create unlimited number of lists on the fly- billed for one service “What can I say about Dundee Internet Services list hosting: “Thank you for your tremendous work in helping us keep with the times and get our mailing lists streamlined and running more efficiently.  It’s always a pleasure working with your responsive and pleasant team!” Webmaster, Public Service Organization Dundee Internet Lyris ListManager ™ hosting solutions: CREATE – SHARE – GROW

Email Marketing Content that Begs to be Read!

As you mail to your list and review your graphics, analyze the opens, forwards and bounces have you noticed, even with your most active list subscribers, there is a growing trend of unresponsive list members; less email is being opened which can really hamper your email campaign success.  Are you thinking about revamping your entire email program as a remedy?  Do you really know why your list has declining “Opens” or are you satisfied just to get the “Opens” you have?  Rather than settle lets investigate probable causes of unresponsive list members and find a solution to keep your “Opens” growing. First, rule out your controllable factors: An attention grabbling subject line Using a familiar FROM address Mailing frequency and scheduling Segmentation Triggered mailings As you know controls are not enough, as received email still gets trashed or worse yet saved to be read later, but later never comes. The fact is there is a direct correlation between subscriber engagement and rel