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Showing posts from June, 2011

4 ways to Find the Optimal Time to Send out your Email Campaigns

Get to know your subscriber with an easy to access profile page.  Ask them when and how often they would like to receive your messages:  Monday? once a week, twice a week etc. Send email between the hours when the majority of your list members signed up. Segment your list with the right demographics; pay attention to the different time zones:  East Coast, West Coast, overseas?  Plan to send when they most likely will be there-which may not be Friday afternoon.  “By far the best service around, they’re always in ….and you can speak to the owner!”   - J.M  Women Sport magazine Email Hosting Solutions with Dundee Internet and Lyris ListManager™ CREATE – SHARE – GROW How successful are you using Profile Pages for your list subscribers?

The Perfect Engagement: Facebook and Email Marketing

Social media offers the email marketer a way to leverage different communication channels. With email marketing and social media options, subscribers can customize their preferences to receive your company’s information using the format they choose: i.e. a combination of Twitter Alerts with your monthly newsletter. Email marketing with social media will increase interest in your product and /or services because your customers can select the information venue they want and use the most. Additionally social media sites like Facebook (FB) have become an excellent source for organizations to grow their opted-in email list. Facebook offers hundreds of applications specifically designed to help business owners connect with each Facebook page guest. Facebook visitors who land on your FB business page, depending on the tools you use, can connect with your company by leaving their comments, their opinions and experiences. In turn, you can encourage them to join your mailing list, with coupons,