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Showing posts from July, 2011

Are you only as Good as your Reputation?

Are you only as Good as your Reputation? It could be said that the best email practices should  give you the best sender reputation therefore some things to pay attention may include: Spam complaints from recipients – Are you generating too many complaints for email you’re sending? It’s interesting to note that some subscribers may not remember signing up for your list, especially if you mail once in a blue moon. Then again, if you mail to often your email will probably end up in the trash, or the recipient will just hit the SPAM button rather than unsubscribe from your list. To prevent this you should, Offer a profile page, allow your recipients to tell you their mailing preferences. Include an easy way to unsubscribe from your newsletters: test the unsubscribe mechanism you’re using to make sure it actually works. Remove those addresses that want to be removed. Consider asking the potential unsubscribed member, if they would like to place their account on hold,( instead o

A Bad Senders Reputation can Derail any Email Campaign as Quickly as you Hit Send.

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Everyone has a reputation, some better than others.  People may think of you as being sweet and innocent or naïve or just a follower, when in fact you’re actually shrewd and an innovator.  Unless “they” really know the real you, the phrase “your reputation precedes you” is all “they” may have to go by.  In reality, you may have a bad reputation on the street, but you’re really a sweetheart at home.  How do you get a reputation? – By your actions and how others interpret them. Everything we say and do adds to our reputation, including the products and services we use: which in themselves have their own reputation.  The reputation of products and services are usually based on other people’s experiences, which translate into likes and dislikes.  We have all read good reviews and opinions and have seen warnings to “stay clear of this product”, all of which can affect sales and future profits of some company.  Email marketing is no different, and like it or not, as a list owner your email