Did you pass your email test? Lately, does it seem your email marketing campaigns bring in lower conversion rates than expected, or are the results better than average - do you really know what the average is?. At times, do you notice a sharp increase in clickthroughs followed by lower conversion rates or do you get another unexpected outcome? Should you expect consistent results with every email campaign? How would you know what to expect without running some sort of test before you send. Did you know, statistically speaking, routine email testing is only used by a little more than half of the total number of all US based email marketers. If you are in the group that doesn’t test, how can you optimize email conversions rates without email testing? Chances are you can’t. If you’re not getting optimal conversion rates, look at all those marketers who routinely test their emails. Did you know, by testing, the numbers indicate they have seen noted improvement in all areas of e