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Showing posts from January, 2012

5 Quick Tips To Overcome Subscriber Lethargy – Easy To Catch but Difficult To Cure

List Fatigue is the state of an email list that has gone stale. It produces less and less returns from mailings because the list members received either too many offers or the same offers, too many times List Fatigue members become disinterested, inactive, and disengaged. Combat this issue by: Regularly adding new (opted in) subscribers Re-energize you old list members with re-engagement tactics Keep your content interesting Send relevant messages using triggered email Compose your Subject Line with a goal in mind In conclusion: Do not fall into the trap believing that List Fatigue happens to someone else – it could happen to you. Be proactive, make one of your goals an established target list growth rate while decreasing the proportion of inactive subscribers. Contact Dundee Internet for more information. Create * Share * Grow “It worked flawlessly…. Thank you….! Rick History News

Email – Now that’s a complex subject.

Email is a complex process that relies greatly on, among other things, sender reputation , and valuable content, a degree of marketing talent, the right distribution platform and diligence to comply with ISP requirements such as authenticating your email messages. Email authentication is one-way to help your messages reach your target audience. It validates your email as being actually sent from your domain and IP address. When utilized, email authentication speeds up email identity for receiving ISP’s (i.e. AOL) as it streamlines the entire process automatically. Email Authentication Email authentication can be done by: I. SPF (Sender Policy Framework) An authentication standard developed as an anti-spam measure using email validation by confirming sender IP addresses. Using SPF, the return-path of an email is verified as passed (allowed) or failed (Not allowed possible forgery). Additionally SPF defines if the initiating or source email IP address is authorized to send mail