Is a Feedback loop just email noise? Thinking about Feedback loops? Email has many handlers, which translates into “ not all your email will be delivered as intended. ” When an ISP receives many complaints about a particular email going through their email servers (where “many” is a number based on the discretion of the ISP), the ISP may deliver those messages to the recipient’s junk folder or decide not to deliver those messages at all. (Complaints can be collected on report spam pages, webmail, email clients or other.) If you’re the originator of the message, that isn’t good news as your marketing efforts are wasted: your intended recipients may never look at their junk folder or worse yet, they never received your email message because it was never delivered. Consider a typical (major) ISP, such as AOL. AOL like all ISP’s (for a variety of reasons) want to protect the in-boxes of their email recipients from SPAM and unwanted junk mail. Ideally, they want to ha