Mailing List Services

Email has many benefits; it’s fast, inexpensive, targeted and measurable. You can test it with numerous variables to see what combinations work best and change up a campaign as needed. Email marketing puts you in control of the returns you receive, with the ability to get the RESULTS you want. 7 Steps to get RESULTS from Your Email Campaigns R efine your Goals – are you looking for more customers, more traffic more leads? E nthusiastically create your email campaigns – do not forget to include a call to action (ask for the sale, email address or visit) and a related landing page for your offer . S elect and Target your audience with segments and personalized messages tailored to their preferences. U se A/B Split Testing – try different variables, a secondary landing page, change colors, and insert different graphics. Make sure to randomize your test group. L isten to your subscribers – send your message at the time your recipients want them . Know the composition of your

Your computer screen is zipping along with charts, graphs and numbers.   So far so good, everything looks great.    You believe the email campaign is a success, so many website visitors, even more than you had hoped for.  Management is waiting for your report; how many people clicked on the yellow shoes, they ask – Clicked on the yellow shoes? You wonder, was I supposed to track that too? Yellow Shoe Marketing It all comes down to using the right set of parameters and performance indicators, the key performance indicators (KPIs) to collect the data  you need.  It goes without saying, knowing the objective of the campaign (yellow shoe clicks) will allow you to choose the KPIs you believe will be the most useful to determine the success or failure of a campaign. When you start reviewing which KPIs  to use,  it may seem a bit overwhelming, after all, you’re only trying to measure how well your email campaigns are doing and are they doing as well as you think.   So why s