Mailing List Services

all sent emails, at the very least, contain two parts, the body of the message and the message header.  In fact, each part is analogous to an actual mail piece, the header being the fully addressed envelope (address of the recipient and sender) along with the subject line and other identifying data.  In other cases, the header is considered “the stamp” of the envelope.  The body, or letter, is the actual message with attachments. Key to Email Opens Depending on the email client used, the header information is usually displayed as: From: – Sender@mycompany.com To: – Reciever@hotmail.com Date: – The date when the message was sent. Subject: – The subject line Simple stuff, right?  Well yes and no.  Headers can be mandatory, displaying specific information whereas other information can be optional.   Some headers contain the sending and the receiving time stamps of all actions taken on an email, such as forwarding the message to a friend to transferring the messa

Email marketing…successful, but is it successful  enough? Are you always under pressure to outdo your last campaign, even though your campaigns are working better than expected? Are you concerned that you’re numbers are coming behind the industry standard, (is there an industry standard). Do you find yourself struggling to keep up with those perceived industry numbers? And what about management and – doesn’t it seem they always expect bigger and better results, frowning on inconsistency and unexpected declines? And to top it off is your manager making the claim that email is passé –everything should be tweeted and facebooked instead; and aren’t you tired of hearing “how many likes do we have?” As an email marketer, you already know a well-conceived and implemented email marketing campaign has been proven, over and over again, to be the most cost effective way to produce leads, acquire new customers and bring in more revenue. In a perfect world, with a little ef