Mailing List Services

Always follow “ Email Best Practices ”. Be cognizant of your “ Sender’s Reputation ”.  A sender reputation is composed of many marketing layers. It answers questions such as who are you (i.e. A well know Brand of Hot Dogs), what are you known for (i.e. Great tasting all Beef Hot Dogs) and your email delivery character. (Are you a spammer?).   A sender’s reputation is your reputation. Do not share it or slight it by using (for example) purchased lists, as they may contain Spam Traps and other reputation killers. Along with email marketing, you need to think through your Social Media and Mobile marketing strategies; how they work together, because, they too, play a big part in the marketing mix. Include a link in your mailings to a subscriber preference and profile page.  You want your subscribers to add or change their email address when necessary and it’s useful to know how often they want to hear from you.  Make it a goal to know your subscribers.  Use that knowledge to

Tis the month before Christmas, and in every house, @ Christmas Marketing Time There’s e-buying, e-carding with a click of their mouse. The email marketers have prepared their holiday mails, Anticipating click-throughs that translate into sales. There’s been meetings, planning, and things, no telling, With the ROI pressure level raised to make this season oh so compelling. “We need more help and expertise they cried with a tear”, An email guru from Dundee Internet winst did appear. The email marketers then seeing the light, Could expect great things to happen after this night. Dundee Internet proved by experienced in years, with the power of Lyris ListManager ™,put their email in high gear. With segments and triggers for each mailing day, Proper subject lines and following best email practices, what could you say. The all-knowing guru assured them telling, you’re all opted in, not spammers, your sales will be swelling. With no less than technical magic and a