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E-mail Marketing Essentials for Better Response Rates in 2013   Efficacious Email marketing campaigns are in part luck, art and science, and an understanding your subscriber base, which is the most significant part in any marketing campaign. You want subscribers to react to your email, (other than hit the trash or delete key) aand take an action such as visit a link, buy a product, take a survey, share with social media or forward the email to a friend. To figure how to make subscribers perform any of those actions often requires a personalized approach from the marketer so here are essential things to keep in mind when composing engaging e-mail marketing campaigns. Use the news. Make mention to what’s going on in the news that week, or that day in your subject line. You may have to be creative and definitely tie it into your content and you will find this will pay off in the end with better response rates. Whet the appetite with content snippets. Give aw

Experienced Email Marketers 6 Quick Hot Tips from 2012           December 12 th , 2012 1. Engage with your signups and existing members with a preference center, capture data and content interests. 2. Personalize your messages, tested and proven to realize higher open rates. Hot Tips for 2012 3. When planning an integrated marketing campaign: keep your messages consistent in all marketing channels. Center your efforts around email marketing to drive awareness, responsiveness, want and action. 4. When you understand your audience, use a strong call to action in your marketing messages, don’t be wimpy – And always tell the recipients what’s in it for them. 5. Segment your email list to speak to individual groups and their interests. Targeted messages work wonders. 6. Mobile marketing is not for every business. Comments from Dundee Internet customers : “They are experts at what they do and they are an absolute pleasure to work with. If you have a need to build