Have you heard the news? Social Media is the “only”, “new”, “best” way to market your goods and services. Find a niche, tweet your brand, get a zillion likes and publish pictures, preferably pictures of your smiling employees holding puppies. For some organizations, this works… especially if you’re a well-known brand, such as televised chocolate-coated peanut. Typically, the “Social Media Arena” for well-known brands isn’t about the initial sale, it is about brand awareness. Social media allows people to make that emotional connection to their favorite brand by showing their loyalty with likes or actions; they can vote for their favorite pizza and upload pictures of themselves eating their favorite pizza from different locations. However, for those of us who are not touting a well-known brand, the climate of the Social Media may change; we’re looking for that initial sale (and customer loyalty.) In addition, unlike a nation brand, small businesses do not advertise on