As we well know mistakes happen, even more so using email marketing . Knowing how to correct mistakes or avoid them all together can make the difference between a successful email campaign or a failure. For example, suppose you have a moderate sized list, 500k on a good day, but today isn’t a good day. You just sent out an email campaign to your entire subscriber base and then it hits you: there’s a huge mistake in the campaign, the Discount on Designer Diamond Earrings is not 50% off, it was only suppose to be 15% off. Somehow, the most important piece of information, the very reason for the campaign is wrong; the proofreaders missed it, the editor missed it and you missed (until you hit the send button) and “you just know” the consequences of this will not be good for various reasons. Should you email a quick apology with the right discount or ignore the email and apologize for the error as it comes up? Will the mistake reflect on your company image, customer rel