Mailing List Services

Depending on where you’re sitting an email marketer will take on the role of an email recipient some point during the day. Designing, sending and tracking email campaigns require a certain skill set, which is fine-tuned with experience. Opening and reading email is somewhat easier. No special skill is required other than logging into your email program. When an email marketer wears the hat of a list subscriber his or hers perspective changes. Here are 10 examples. 1 . Subscriber Perspective : I hate it when my email address is added to an email list I didn’t sign up for. I may have inadvertently given my permission for these solicitous emails, by checking that little box to agree to “your” terms and conditions; but really, was I supposed to read all that? I hate any email that remotely resembles SPAM. An Email Marketer may reason : From my website alone, I collected several thousand email addresses for my company email list. When someone opts in to my list from m

Can your web visitors find your ‘subscribe to our mailing list’ offer or is that invitation unused because it’s unseen? You know you have web traffic, customers buy items, prospects ask questions and the contact page is active, however these visitors are not signing up for your newsletter. Why is that? Examine your web traffic with a web analytic program for answers. Web analytics, (try) such as Google Analytics , will not only show you the different entry points visitors use to land on your website pages but will show you the pages most visited. For example, here at Dundee Internet our services and tutorial pages are our most popular ones. Our visitors go directly to these pages from backlinks , search engines and referrals; most of the time they never visit our homepage . What you need to consider then, is your invitation to subscribe-to your list on every page on your website or at least the most popular landing pages? Where is this invitation loca