Depending on where you’re sitting an email marketer will take on the role of an email recipient some point during the day. Designing, sending and tracking email campaigns require a certain skill set, which is fine-tuned with experience. Opening and reading email is somewhat easier. No special skill is required other than logging into your email program. When an email marketer wears the hat of a list subscriber his or hers perspective changes. Here are 10 examples. 1 . Subscriber Perspective : I hate it when my email address is added to an email list I didn’t sign up for. I may have inadvertently given my permission for these solicitous emails, by checking that little box to agree to “your” terms and conditions; but really, was I supposed to read all that? I hate any email that remotely resembles SPAM. An Email Marketer may reason : From my website alone, I collected several thousand email addresses for my company email list. When someone opts in to my list from m