You Can Lead a Subscriber to Water (often) but you Can’t Make Him Drink (or in this case open your email)
As an email marketer, do you walk that fine line of optimal sending frequency? Should you increase the rate of your email campaigns or should you send your email campaigns out less often? Can you teach an old dog-new tricks , because, just like working with the dog, the only way you're going to know if a sending frequency change works in your favor, is by trying it. When it comes to an increase in mailing frequency, do you believe having more is better and actually merrier ; or do you believe that having too much of a good thing is really a bad thing ? Can you teach an old dog new tricks? On the other hand, will any change in mailing frequency upset the apple cart ? Will you be forgotten, out of sight out of mind , if you mail less? Will your newsletters be missed or will a decrease in mailings get your subscribers attention as absence makes the heart grow fonder , or does it? Should you increase your mailing frequency, hoping to engage your subscribers more often?