The Email Puzzle
Are you puzzled why Email marketing is still around? It’s not going away anytime soon because it’s an industry within itself. Think of what it’s produced: Email Service Providers (ESP) – in-house , onsite , 3 rd party Experts – in everything from deliverability and sender reputation, to content placement College certificates and degrees E- books and white papers Webinars Reference materials Blogs Guidelines Rules and Regulations SPAMMERS and SPAM watchdogs and a host of other ancillary industries who offer services from email appendage to whitelisting. There are email professionals, consultants, statisticians and guest speakers. There’s online advertisers using banner ads and sponsorships while spending hundreds of dollars for ad placement with Google and Yahoo. There’s post card mailings and magazine ads and those who spend thousands of dollars on radio and TV commercials. Entire associations exist because of email marketing, such as MAAWG and The