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Showing posts from October, 2013

What Route Does My Email Travel?

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Email authentication procedures are designed to provide email senders a way to take responsibility for the email they send.  These procedures give the email recipients (receiving ISPs) ways to authenticate any senders email, such as email coming from an  Email Service Provider, as it provides a clear sender identity.  When such procedures are in place an email may take the following route before it is read. Travel Compose your email campaign Send your campaign The sending entity Identifies the recipient Processes the message Constructs the headers Sends your email to the recipients’, receiving mail serve The receiving Mail Server Processes the messages Authenticates the sender’s DNS entry using procedures such as DKIM Validates the incoming message that sender is authorized to send the message Processes the email using sender reputation, authentication and content filtering Delivers messages in the recipients in- box, junk mail, or just block

Quick Tips for Email Marketers, Land Here To Learn More

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Quick Tips for Email Marketers, Land Here To Learn More Theoretically, in-coming campaigns, promotions and marketing emails are all about getting the right content in the right place and the right time.   If successful, you will have managed to create a positive avenue for your marketing activities and people will love to hear from you.  To Keep the love, avoid sending emails that are non-relevant, boring or annoying (what you again!).   Promote yourself as the solution to their problem by highlighting, emphasizing, and presenting the benefits of your service.   One way to do this is by using a landing page that is: Designed specifically for the one offer you are promoting.  Resist adding more deals to your landing page.  Keep the landing page simple because you want your visitor to do that one thing you want them to do: whether it is filling out a form, or buying a cookie. Inviting with compelling content that attracts attention with the benefits you emphasize.   T