A Transactional email , is defined as an email sent in response to an action such as “Thank You For Your Purchase” when a purchase has been made. A Transactional email, normally sent automatically (e.g. triggered email based on the action taken by the customer) contains information relevant for only that customer. Sending a Welcome Letter when someone joins your marketing list or an order confirmation with items and shipping details are two examples of transactional emails. According to several studies transactional emails (triggered emails) have a higher open rate than marketing emails. This makes sense, as transaction emails are not intrusive, but rather valuable not only to the recipient but also to the email marketer. The recipient receives a personalized email with information just for them, while the marketer takes a step toward building a trustworthy relationship with that recipient. When using Transaction Emails: Be consistent. Use the same F