The Technicalities of Email Marketing Posted by Patricia Rountree on August 20 th , 2014 On a scale of 1 to 10, how do you rank your email campaigns? Do you believe they are in the top ten and should have an excellent rating or do you rank them on the bottom of the scale, poorly rated with only a sometime average ranking? It’s interesting to note that according to online sources only %5 of email marketers give themselves an excellent rating while most fall in the average or poor category. Mail is complicated. If you’re in the majority (average or poor) do you rate your campaigns lower because of the responses you get are not what you expected. Even if you use all the information available on how to compose and send a killer email campaign, a low response rate could be caused by something as simple as overlooking the technicalities’ of email marketing. The technicalities of email marketing are just a matter of paying attention to detail wi