What type of challenges will you face this season? Delivering the right message at the right time? Will unsubscribes be your top concern? Are your subscribers even reading your newsletters? Divert the challenges of the season using Lifecycle emails . Start by classifying the subscribers of your current email campaigns into different Lifecycle categories: Engaged customers – they love your emails’ Potential or interested customers – they’re promising but not on board yet Disinterested or lethargic customers – For the most part, they have lost interest in you. Using specific categories will give you a better understanding of the mindset of your customers and allow you to tailor your campaigns accordingly. It’s a known fact that Lifecycle emails outdo traditional group email marketing, because Lifecycle emails allows the marketer to send the right message at the right time, increasing the probability of recipient engagement. Subscriber engagement is effected by industry d