Email is a marketing phenomenon. It’s uncommon to find someone who hasn’t joined an email list at least once in their lifetime: even those in their 80s and beyond. And in our lifetime, undoubtedly, email marketing is historic in itself. The amount of subscribers worldwide is astronomical, the number and types of mailing lists are uncountable which, in the long- run, can be a real problem for email marketers. Why? Because, as more competitors’ join the email marketing bandwagon the odds are your “open rates” will decline. You agree, that there is only so much a person can and will read. Depending on how many lists your subscriber actually subscribes too, your email messages may be in endless competition for reader attention. You may find out the local Pizza joint, who emails weekly coupons has better open rates than your special email coupon of the week-or-your biggest competitors newsletter always gets a second read while your newsletter is deleted. What can you do? T