According to most sources on the internet, in 2015 email Marketing continues to be on the rise, while during that same time period email deliverability is declining. This observation came from several online marketing authorities, including Return Path who published their findings in the Deliverability Benchmark Report for 2015 . Return Path writes in part “ deliverability rates fell to 79 percent, down from 83 percent in 2014. The news was even worse for U.S. email marketers: overall deliverability fell from 83 percent in 2014 to 76 percent in 2015.” Did you see a decline in your deliverability rates? And just to make sure we’re on the same page, the deliverability rate is one way to measure the success of an email campaign, in other words did your email campaign actually delver those sent emails to your subscriber? How would you know? Email deliverability does not mean the inbox, it means the email sent is delivered, whether it lands in the inbox or your