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Showing posts from March, 2016

4 E-mail Marketing Mistakes You Don’t Know Your Making

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There are Email Marketers who seem to get better results than the rest of their peers.  They know what to avoid and what their subscribers like and dislike. By sending emails that comply with the known best email practices they continue to get the responses every e-mail marketer hopes for. Here are 4 ways to capitalize on their knowledge: When someone signs up to receive your email, email them right away (besides your welcome letter); they expect it. If your campaigns go out that day, make sure your new subscriber is on that list. Begin your messages with your intended offer.  Don’t drag on and on until the very end. Do not ask personal questions beyond a name and email address when someone first signs up to your newsletter, leave that option open with a link to a profile page: when they are ready they will fill it out. Do not tell them what to do, at least not several times.  Remind them to whitelist your address once, then leave that

not By Invitation Only – Because You Can Never Have Enough Subscribers.

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Even with the many different social tools available, email is still the number one choice for online communications.  Email becomes a more valuable tool when this communication is between smaller groups, like committees and project planning teams.  These groups typically include individuals that are interested, not only in the main subject but also in specific issues that support it. One such organization that has found email discussion lists an essential tool for planning events is the Old Mill Museum located in Dundee Michigan The Old Mill Museum, a nonprofit organization, hosts various events throughout the year to support the historic Henry Ford Old Mill Museum.  To organize these events, such as the upcoming Para-fest, Old Mill Museum committee members rely on email discussion lists to organize and plan this event.  They have searchable archives from the previous years to research, they know who needs to do what and when, and all the while list members are updated on the prog