The most important email you’ll ever send hasn’t changed, it’s still the Welcome Letter. Whether you are offering a service, selling retail or running a nonprofit organization, the goals are all the same. Increase the customer, client or member base and keep them happy and interested. You want to increase that number with people who ideally are invested in your business, service or cause. To keep these folks invested, it seems one would have to take time to cultivate and maintain their interest, even after they hired you, purchased that dress or donated their time and money. It’s worth the time and effort to do this because happy, invested folks act as your agents, speak about you to their friends and family, which will ultimately grow your list. Unfortunately, few businesses and organizations take the time to develop a relationship with their new list member right after the new subscriber purchases, hires or donates. What the business should do, and I have writ