I was looking at several Online Magazine rate cards to analysis the open rates of email campaigns to compare that number, to the cost of advertising on a typical email list that represents said magazine. I was surprised to see published numbers such as a 23% open rate for a 48,000-member list: that’s only 11 out of every 50 people expected to either click on the email or open it and read it. I thought that percentage was rather low, and being in the email list hosting business for the past 19 years, I have seen worse (rented lists) and much higher open rates for customers on Dundee’s hosting email platform . Those open rate numbers tell me, that for some marketers, all the adjusting, tweaking and testing, in the end, might only be done for less than 25% of their subscriber base. That’s something to think about! If you find yourself in that low range, you can improve the chances of an email being open and read, by looking at your deliverability first. When you send to your list, ema
