Mailing List Services

Which is a better email marketing format, sending a plain text message,to your list of subscribers or emailing your list a full colored, full image HTML message?   Is that even a consideration when you create your email messages? It is a consideration for some; discussed by many. The format debate    over which email is better in terms of deliverability and other nuances that go with email marketing, has been around, well since the first HTML message was created and sent.  Up until that time, (a mere 20 yearsago) email was strictly sent as a text email.  As HTML became the norm,marketers discovered, not only could they send a visual and audio representation of their product and services in email, they could track their messages, complete with statistics showing email engagement using clicks and opens. As HTML emails evolved, next came the HTML template and eventually the mobile friendly responsive design HTML.  Design companies and EmailService Providers began to offer pre-

Does your Email Service Provider (ESP) have supporting documentation for every feature of their email list program, or do they just offer a few notes on a website? Dundee ListManager offers an extensive on-line user manual that covers numerous list subjects, from API guides to Web Forms creation (Profile Forms, Surveys, Referral Forms. . .) and everything in between.  Since ListManager’s inception, it allowed the user to do everything needed to create, send and track a complete email marketing campaign; in fact, our customers were using Transactional emails (for example) before transactional emails, became a marketing buzz word. As more ESP’s came in to being, our competition started to find more creative ways to use, report and send out email.  As these “new” features became hot topics, most customers started to expect them.  ESPs that didn’t offer these said features, had to develop them or partner with a company that offered them. Features like Shopping Cart A