Do Not Be Hard On Your Soft Email Bounces
Are you one of those marketers that faithfully remove bounced email addresses from your members list? OR are you that marketer than just cannot let go of that bounced address, adding it back into your list for future mailings? After all, most bounced emails are the result of full mailboxes right? Well actually no, most aren’t. A full mailbox is easily identified by most ESP’s bounce reports. Automation tools, like the ones built into (Lyris) Aurea ListManager, handles those types of bounces for you, in fact (Lyris) Aurea ListManager™ by default will handle all the error mail. If your ESP does not have full bounce automation, a bounce report in hand will allow you to manage your bounces manually, so you can maintain that great response rate you get after each campaign. This is easy to do once you know the different type of email bounces and bounce categories, as follows: The Bounce Categories We can categorize email two ways: synchronous or asynchronous. Synchr