Mailing List Services

Predictions are like opinions, everyone has them.  How are the 2016 email marketing trends turning out for you this year?   We at Dundee Internet have found, this year, attention being placed on: Personalization , which is not limited to just saying “Hello Mr. Brown”.  Marketers are being more personal with: Dates : This includes sending an email for Birthdays, Anniversaries, Congratulations on their 365 th email campaign, Holidays, It’s been 6 months since you purchased your first Motorcycle to sending dated invitations to local events. History : More marketers send triggered emails based on the past actions of the customer: for example, “We are sending you this coupon because you buy our chocolate every Halloween.” Actions : Emails are constantly sent to increase ROI: “Mr. Brown, thank you for your recent purchase, do you need a carrying case for your new tablet?” Localization : Our Marketer’s use segments to send relevant, timely emails, to a specific zip codes, a c

How many email campaigns do you have going on at the same time?  Is Angie handling the weekly sales campaigns with at least 5 different segments per run, Nat is working on a   re-engagement     project with hopes to have it ready way before Thanksgiving, and you’re gearing up for the Christmas newsletter.  Does Angie, Nat and the rest of the team all plan the same, use the same mindset when it comes to content development and workflow optimization? Rating His Teams Email Strategy What is your email team’s production methodology?   Does your email strategy go something like this: The Plan The team starts off with a clear defined goal.  What type of call-to-action do you want your subscriber to take?  Who does this mailing go to?   How many A/B tests will be run?  How will it be measured in terms of success or failure? Assign Steps for Success Keep track of who does what and when it’s supposed to be done: keep the team on target to meet the deadlines. Who is responsible f