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Showing posts from October, 2016

Are You Satisfied With This Survey?

Are You Satisfied With This Survey? Posted by   Patricia   on October   28 th ,   2016 Polls or the more familiar surveys seems very popular this year. For myself I’ve taken several surveys in 2016,  from products to Presidents, with multiple choice answers to fill in the blank.  I believe our history with surveys is very extensive.  Like you, I recall taking surveys in school, at work, on the telephone, and most recently on my computer and smart phone. If you think about it, surveys date back to the Babylonian era, via the census, and they continue down to this day.  Surveys are as useful today as they were then, so why shouldn’t an email marketer survey list members- they should, To measure: Customer Satisfaction or dissatisfaction Who is thinking of unsubscribing (are they are looking at the competition?) Happiness. (What hosting features do they like, or dislike) Or To get specific answers To engage those “unresponsive” subscribers

Does This Email Campaign Make Me Look Fat?

There are many things to consider when someone writes copy for an email campaign, this includes but not limited to the Audience (grammar used and reading level), Subject Line, the introduction paragraph,   html or plain text or both , to the use of images, links or video inclusion.  All these different elements add to the length of your email. However, the length of an email should be reflective of the subject at hand.  For example, Mary, a normal subscriber to the Hand Lotion Newsletter, only expects and wants information on hand lotion.  She is interested in the content of the email when the Subject is: ‘Brands That Are Proven to Relieve Dry Skin”, and cares less about the subject “Free Moisturizes to Try.” Likewise, Ken also a subscriber, doesn’t really relate to the Hand Lotion Newsletter when the title is “Rose Scented Lotion”, but is interested in the subject “Save on Fragrance Free Natural Relief Lotion.” Both Mary and Ken are interested in content, Mary wants to lear