Mailing List Services

Is email marketing a good investment for non-profits.  No need to answer, it’s a rhetorical question.  The County Rescue Shelter has a fair amount of community supporters.  People are always donating blankets and food, but sometimes the shelter only needs money to help pay for upkeep, vet bills and medicine, items that blankets and food can’t buy. The shelter operates on a tight budget, and has discovered with the right email strategy in place, they do get the funding they need, courtesy of their email list members. The shelter has confessed,   email marketing has opened up the opportunity to nurture and build lasting relationships with their list subscribers. Email technology has allowed the shelter to send out information packed newsletters on a local level, and at times emergency emails, when a list member's dog or cat is missing.  As a benefit, list members become donors, followers and volunteers. With the right content and attitude the support is great a

Did Your Customer Pass The A B test? Posted by   Patricia   on November   14 th ,   2016 Whether you run a business, organization or nonprofit, you all flourish with repeat customers.  We all know email campaigns are the best cost effective way to cultivate your list members into repeat customers while attracting new ones.   Do you believe you are getting the most out of your mailings?   Are you satisfied with the outcome of your campaigns?     Do you always have an increase in ROI, conversions or a higher subscriber rate, because you test your emails, or are you one of the many senders that don’t test, and just hope that the results will be better every time you mail?     AB Test For those who take a back seat to testing,   it’s been shown, list owners who employ email A/B testing hit their goals more times than those who don’t. A/B  testing is easy , the hardest part maybe deciding what to test;  So how do you decide what to test?