Mailing List Services

As you run your non-profit organization, there will be days when you need more volunteers, more money and yes, more resources! AND if you’re not using email mailing lists for fundraising you can be leaving money on the table. Simply put, your donors expect you to engage with them and the easiest way to do so, not to mention the most cost-effective way, is online email marketing. Email is easy to use, costs a fraction of Direct Mail and it’s interactive! Subscribers can forward your email with a refer-a-friend option, sign up to volunteer, fill out a poll, and numerous other activities including donating.  And best of all when you receive a donation your subscriber receives immediate gratification with a personalized instant email, thanking them for their contribution along with a receipt.  Follow up this relationship by reminding them how much you appreciate their concern, the way their donation helped and so on, with scheduled emails that are automatically released on a specific ti

So, you’ve put effort into generating your email list, and marketing your business or products, but you’re not seeing a high response rate from your Gmail members.    It could be that Gmail gives the user an option to deliver all emails into categorized tabs*. These tabs include Social, Promotions, and the all-important Primary tab. What do these tabs mean to you, and how can you increase the deliverability and open rates of your emails? Gmail has become one of the most popular” free” email systems available.   This means there is a good chance a large portion of your subscriber list are Gmail users, and Gmail has become their primary email source.   As your growing Gmail subscribers actively use this email client, Gmail tabs can become a concern and possibly affect your deliverability.      When a Gmail user downloads Gmail messages to their cell phone, and the email is tagged Primary, Gmail sends an alert the user’s phone.    An alert will increase the chance that your email