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A Capital Campaign is a targeted fundraising effort designed to raise funds for a specific project. They’re often used to support building projects or construction jobs; the type of effort that require multiple years and millions of dollars to complete. Do you have a specific project that your non-profit organization would like to complete; perhaps you’re adding an addition to your Church or need a new roof on all the out-buildings, regardless of the scope of work, such projects require time and money: A Capital Campaign maybe the way to go. Capital Campaigns have been on the rise these past several years, as more non-profits incorporate them into their fundraising strategies.   These Campaigns can Kick-start an organization’s new enterprise Expand the funding for existing projects Assist with the acquisition of land for expansion Help with large-scale equipment purchases and/or needed supplies Capital Campaigns can be a very effective form of fundraising for massive pr

As 2017 comes to an end, are you happy with how well your company performed?  Are you concerned about 2018, and what will it bring to the table?  Your monthly profit analysis may project the overall health of your business at year end, but it really doesn’t tell you what you are doing right or doing wrong. The best way to find out about your company’s successes and failures:  turn to those who use your product or service, your customers.  Don’t rely on Social Media, some people may love your product, but their mother doesn’t, so they give you a negative review to keep the peace.  Does that really happen – you never know.  Send email surveys, the perfect way to allow your customers to give the feedback you need.  Allow them to remain anonymous and post their answers online to a specific URL or let them tell you who they are when they submit their answers by email.   Either way here’s the top 5 reasons you should include a   survey   in your email marketing program. Customer/membe

As part of FUN Raising Season don’t forget to create emails that get the results you need. Personalized We all want our customers and prospects to have a successful customer experience.   Since 1995 interest in Data Mining (knowledge discovery) has grown: most every industry and organization, from the government to the local mom and pop store,  collect information about their customers, prospects, citizens and volunteers.  This collected information is very valuable as it can paint a profile of the person, or type of person that shops at your store, eats at your restaurant or donates their time and money to your nonprofit organization. In general, when everyone shops, eats and donates (to mention a few activities) likes and dislikes, opinions and brand loyalty is being tracked. With this in mind, if you collect the right data you can create a personalized email based on the information you have about said subscriber.  In fact, people expect that their favorite charity, for