Automation, sure it’s great unless you’re an email marketer. Email automation, (or in this case the program your list subscribers use to filter out that unwanted email) is only as smart as the programmer. – And limited by the instructions that come with them. That and the fact that successful email campaigns have a time limit, a lifecycle, you might wonder which is a bigger menace to your ROI, email automation or over-emailing? In an ideal world there would be perfect SPAM filters and no such thing as over-emailing, but in this world when you over-email you lose subscribers; at some point if you continue to over-email you might be considered a SPAMMER as your messages are just deleted or filtered into oblivion. Over-emailing can lead to lower engagement, lower conversion rates and definitely lower ROI. Lower ROI is not the goal: view email as the best marketing tool since the traveling sales man: one on one, personalized messages delivered right to the door or inbox