“Email Marketing A New Nonprofit on the com Street”
My PuppyTime is a nonprofit organization; they sell handcrafted dog toys and essentials to pay for the care and keeping of abandoned sheltered dogs. My PuppyTime, a downtown brick, and mortar organization have decided to expand into the virtual world of Social Media (SM). Their current website is mostly informational: who to contact, street address and phone numbers. All efforts to attract volunteers and donors are focused on the people in their immediate neighborhood. My PuppyTime hired a social media expert to set up a twitter feed, Facebook page, and place them on other SM networks. My PuppyTime believes their sterling neighborhood reputation will follow them to their online Social Media presence. For My PuppyTime, the sky’s is the limit. Like My PuppyTime, more nonprofit organizations are turning to social media channels, as they realize this is a great outlet for them to tell their story, engage with supporters and create a loyal following of donors and volunteers