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Showing posts from March, 2018

“Email Marketing A New Nonprofit on the com Street”

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My PuppyTime is a nonprofit organization; they sell handcrafted dog toys and essentials to pay for the care and keeping of abandoned sheltered dogs. My PuppyTime, a downtown brick, and mortar organization have decided to expand into the virtual world of Social Media (SM).  Their current website is mostly informational:  who to contact, street address and phone numbers.  All efforts to attract volunteers and donors are focused on the people in their immediate neighborhood. My PuppyTime hired a social media expert to set up a twitter feed, Facebook page, and place them on other SM networks. My PuppyTime believes their sterling neighborhood reputation will follow them to their online Social Media presence. For My PuppyTime, the sky’s is the limit. Like My PuppyTime, more nonprofit organizations are turning to social media channels, as they realize this is a great outlet for them to tell their story, engage with supporters and create a loyal following of donors and volunteers

Interesting Email Marketing Facts that even the Black Panther® may not know.

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People are motivated to Read an Email with a Subject that is trendy, has a song lyric or a Movie Title.   Didn’t you just read this because of the title? Research on the web, show that email marketing will produce: Conversion Rates 3 times higher than marketing to prospects and customers using Social Media. Consumers that like to receive relevant email messages. 300 times more revenue with a Welcome Letter rather than a bulk email. Committed customers and positive business growth. Brand recognition for most people when a company logo is consistently used.         And that most people: Do not download the images you spent hours selecting. Will click on a red link before a blue link. Respond to over mailing, by unsubscribing. Like to receive marketing emails less than three times a month. May think you’re a spammer if the recipient doesn’t like or recognize your FROM address . Open more pet and animals services email marketing messages than any othe