Benefits of creating an email list segment – Its a fact, general email campaigns, sent to your entire subscriber base, will not always be as successful as you want them to be. Subscribers prefer a unique tailored email that speaks directly to them. Research shows taking the time to personalize your email messages, not only increase open rates, but also clickthroughs which ultimately results in higher ROI. Personalize and sending the right message at the right time starts with segmenting your email list. 5 easy ways to segment your mailing list, so your email finds the proper inbox. 1. Demographics: Puzzle Pieces With Lyris ListManager there are hundreds of ways to use demographics to segment your list. New to using demographics? – we recommend you start slowly, with some of the more common demographics such as age, gender, location and birth date. Collect this information about each subscriber on their profile form by simply adding the demographic field you want to collect to your