Never Say Never or FREE email advice, today only.
Never say never The Deal of The Year sale is next month. As an email marketer, you want to grab the attention of your list members and be able to direct them to your website with a coupon incentive. You have everything ready except the Subject Line . You believe the best Subject Line for this event can only be “Deal of the Year”. However, you’re reconsidering the Subject Line, as you say to yourself: “Self, can I use the word Deal in a Subject Line and get away with it?” You are concerned, with a Subject Line like that, your email will be considered too SPAMMY to be passed on to the inbox by most Junk filters. Are you right? I’m sure you’ve heard or read somewhere, never use the words “Free, Discount or Deal in your Subject Line . These words, according to some, invite Spam filters to trash your message. I suppose using the word Free or Deal or even Discount may trigger the spam filter, but if you regularly send out informative emails to a list of people who opted i