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Showing posts from February, 2019

Never Say Never or FREE email advice, today only.

Never say never The Deal of The Year sale is next month. As an email marketer, you want to grab the attention of your list members and be able to direct them to your website with a coupon incentive. You have everything ready except the  Subject Line . You believe the best Subject Line for this event can only be “Deal of the Year”. However, you’re reconsidering the Subject Line, as you say to yourself: “Self, can I use the word Deal in a Subject Line and get away with it?” You are concerned, with a Subject Line like that, your email will be considered too SPAMMY to be passed on to the inbox by most Junk filters.  Are you right? I’m sure you’ve heard or read somewhere,  never use the words “Free, Discount or Deal in your Subject Line . These words, according to some, invite Spam filters to trash your message. I suppose using the word Free or Deal or even Discount may trigger the spam filter, but if you regularly send out informative emails to a list of people who opted i

Social Media the only way to market, or is it?

Email and email lists, you heard it all before, the best marketing tool around.  Is email marketing a quick, easy, cheap, way to grow your customer base or is it an old technology, quickly being replaced by new social communication tools people are gravitating toward? So, is the email format is too old school to use? Before you answer, let’s take a trip down memory lane and review some of the unsuccessful social networks that encouraged outside advertisers. MySpace  – They enjoyed about 6 years of fame, and at one point they notably had more visitors than Google.  MySpace is currently active, you probably can join, but it is not the social media giant it once was.  The memory most people have of  MySpace, it was hacked in 2016 BEBO  outran MySpace and became the most widely used social network in the UK.  Eventually, it was purchased by AOL and went downhill from there.  AOL stated that BEBO platform was not competitive enough to continue. Vine  allowed members to up