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Showing posts from March, 2019

You Too Can Be A DRIP With Email Marketing.

You Too Can Be A DRIP With Email Marketing. by  Pat  |  Mar 29, 2019  |  Email Advertising ,  Email Marketing ,  Internet Marketing  |  0 comments Time Base Drip Campaigns can be defined as emails sent over a set period of time, in planned intervals in a progressive sequence. They are used to build and maintain customer awareness and to systemically move the customer into an active sales cycle. Drip Campaigns are also known as  Drip Marketing Automated Email campaigns Lifecycle Emails Autoresponders Automated Email Series Why use a Drip Campaign: They are automated and prewritten.  This saves times as it’s not necessary to write a brand-new email for every customer that buys or a prospect who inquires Send relevant information at the right time: they should be personalized and contain content the recipient is interested in Maintains consistency with the subscriber Keeps prospects/customers engaged with your company: triggered emails are shown to have a high

Are the emails you send today are going into the SPAM filters of tomorrow?

Is there a way to improve your email deliverability just by optimizing the email features available to you or are you concerned, no matter what you do,  that the emails you send today are going into the SPAM filters tomorrow? Before you call in the experts: your ESP, considered the following short list that mailers use to keep their email messages from being trashed. 1.  Whitelisting .  This can be done at the IP level, the domain or the email address you are sending from.  When you’re whitelisted, you are on the approved sender list. 2. As a sender, you might consider breaking up a very large list into smaller blocks.  If you receive SPAM complaints (Even if you have a squeaky-clean list it will happen) when you send in smaller blocks, these complaints will not come in all at once, which may put you on a blacklist. 3.  Clean your lists.   When you continue to send to a bad email address, or you have a habit of not removing bounced messages when you should, eventually, your