Mailing List Services

More than ever before email marketing is more successful than other marketing avenues.  When a marketer takes time and plans each email campaign, using the right email strategy for their audience, amazing things happen.  They see growth.  However if their plan isn’t solid, peppered with common mistakes, they may not be too happy with the results.   Here are 13 email marketing mistakes you might not want to make.  1. Subject Line There overwhelming evidence that the decision to open an email is based on the Subject Line alone. With that in mind try not to make them Absurd : “Here’s One Million Dollars, no strings attached”  Over-hyped : “Vanilla Ice Cream that tastes so much better than Vanilla ice cream”  In All Caps:  “CAN YOU READ THIS”  Critical:  “Don’t you know not to fry chicken?”  No Subject Line    Abusive:  “Open this email or you’ll regret it” Too  many words  “After you read this email your life will change, may not change tomorrow or the next day but

What is an Email Provider Anyway?  An Email Provider or Email Service Provider is known as an ESP. They offer different ways to manage and send bulk email to individual email addresses for delivery.  For the list owner, an ESP may: Provide email templates.   A template is a prebuilt layout, i.e. the front page of Newspaper with headlines and columns for stories, that allow the user to enter and/or replace certain objects and text within the layout. Maintain a database of list email addresses for the list owner – addresses that the list owner collected and are opted-in to their list.   Such a database may contain, not only the first and last name of the database member (known as a list member) and their email address but may contain other demographic information collected such as member sex, age, and income. Email messages, newsletters, and announcements, with or without attachments to list members.  Most ESP’s have mailing statistics available for the list owner to review the success