Have you seen this photo by Peter Steiner published by “The New Yorker in 1993”? Over 25 years later, it’s still true. When you’re reading websites on the Internet you really don’t know who is on the other side of the keyboard. Consequently, some of the articles, on any subject including Email Marketing, may be more fiction than fact. Fiction can turn into fact if it is said enough times. Here are 9 Email Marketing facts that are really email marketing fiction (myths) because they’ve been said enough times. Don’t Say That! I’m sure you heard it said, avoid spammy words in your email Subject Lines. The list includes but not limited to “Save”, “Huge”, “Discounts”, “Free” and “Cash”. Spammy words were always believed to be a no-no. Today, ESP’s (Email Service Providers) and ISP’s (Internet Service Providers) along with Spam filters have matured. These words are no longer flagged as SPAM, instead, inbox success is a combination of online factors, such as sender repu