Your Email Progression 2020 and beyond
Email works in a fluid environment. Changing are the laws, industry standards and customer expectations. Change include the coming and going of well-known email platforms, the merging of companies or the total disappearance of a well know email brand. The fluctuating email environment will bring new ideas, new strategies, new opportunities and I’m sure new problems and concerns we have yet to think about. There are some emerging trends such as: AMP Apple Dark Mode And then there are rules, regulations and Laws We have the Can Spam Act 2003 GDPR SPAM State Laws California Consumer Privacy Act (CCPA) 2020 And Maine with their new privacy law starting in July 2020 The future will have more laws and regulations, more design, developments and definitely, more technology upgrades. And then to lessen the SPAM ISP’s will continue to require: SPF DKIM DMARC And introducing BIMI