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Showing posts from June, 2020

What To Do If You Think You Lost All Your Customers

Have you lost all your customers? What is customer engagement – it is the ongoing connection between you (the company) and your customer.  Stated simply: "Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer."  Paul Greenberg (for HubSpot) These past few months have caused havoc for some businesses and customer engagement may mostly likely is off target.  In addition you may have had to temporarily close the doors, lay people off and only relied on internet sales and creative ways to keep the cash flowing. The good news is, when someone is engaged with your product or service, they trust you and what you offer, but they may not be in a buying frame of mind. During these challenging times most likely you continued to offer engagement opportunities to your customers with email marketing and social media. Perhaps you sent a survey, created a poll, talked about an upcoming product or shared a joke. 

Your Website Is Not Secure As You Think

Your website is not secure? If you’re hosting your website with a paid website hosting provider, you expect security to be in place.  Normally you’re not concerned with hackers stealing your data or pilfering passwords to empty your business account.  However, your business website is living in an unsecured world.   In this world, you should be aware of potential security risks. Even if you believe your hosting provider has your back and your website is not big enough to warrant an intrusion. But do you: Store critical data on your computer about your customers, vendors and prospects, including bank and credit card information, lists, buying history, bank account numbers, passwords and more. Use a firewall for the inhouse company network? Keep your anti-virus and browsers up to date? Practice strong password protection? If you aren’t paying attention to security, you should be because the reality is that most data breaches strike small businesses.  Cyber-attacks and

4 Things To Think About Before You Reopen Your Small Business

So many things going on since the beginning of 2020.     A pandemic that created lockdowns and toilet paper shortages, killer bees causing concern, riots bringing fear.   Most business owners were affected in one way or another by the pandemic.   If your business has been closed and your employees laid off, what should you look for and do before you reopen because in most cases business as we know has changed. I want to buy that. First and foremost buying priorities are different.   Customers now gravitate toward health and safety above all else, followed by financial concerns.   Are the products or services you sell offer health, safety or financial stability? If not, and most of us do not, how do you convey concern for your customers wellbeing?   Have you kept in touch with them, and more importantly let them know you’re still in business?   The best way to continue to do that is a mailing list service with dundee.net Do you have it in stock? Everyone is affected by these