What To Do If You Think You Lost All Your Customers
Have you lost all your customers? What is customer engagement – it is the ongoing connection between you (the company) and your customer. Stated simply: "Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer." Paul Greenberg (for HubSpot) These past few months have caused havoc for some businesses and customer engagement may mostly likely is off target. In addition you may have had to temporarily close the doors, lay people off and only relied on internet sales and creative ways to keep the cash flowing. The good news is, when someone is engaged with your product or service, they trust you and what you offer, but they may not be in a buying frame of mind. During these challenging times most likely you continued to offer engagement opportunities to your customers with email marketing and social media. Perhaps you sent a survey, created a poll, talked about an upcoming product or shared a joke.