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Showing posts from July, 2020

Do you use targeted email marketing campaigns?

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Targeted email marketing is a strategy. It is the ability to take many list members and break them into smaller units by segments based on specific demographics:  Dog owners, cat owners, women, men who live in Alaska, and so on Targeted email marketing is a strategy. It is the ability to take many list members and break them into smaller units by segments based on specific demographics:  Dog owners, cat own Directly speak (Market) to a well-defined audience Increase customer loyalty Distinguish yourself (products and services) from competitors Increase your customer awareness and their interests Improve products and services base on customer engagement Distinguish your brand from competitors Do you use targeted email marketing campaigns?   If you collect user demographics, such as profile data, location, and user behavior, your subscribers should be receiving personalize just in time, targeted email messages from you With all the data mining going on, created by

How To Select The Right Shopping Cart For Your Online Store The First Time

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The pandemic of 2020 – a worldwide virus leaving a wake of lost business revenue of unknown proportions.  Everyone seems to be affected including the big-box giants, well-known brands, and the small-town shopkeeper who only rent and repair lawnmowers.  Doors are closing, income is waning, and, in some cases, inventory just sits as it becomes outdated or spoiled. Sure, there are loans and grants to keep the cash flowing, but not everyone is eligible and not everyone wants to take the risk of owing more money out than necessary. So what can a small mom and pop shop do? Pull out the stops, roll up their sleeves, hire a web designer and sell, sell, sell online With an online store, the sky’s the limit when it comes to sales. To capture some of these potential buyers you need a fully functional eCommerce website. An eCommerce website is an easy and recognized way to increase your business revenue.  It adds to the website design in layout, menus, pricing, photos, and whatno

Overcome The Hardest Part of Email List Building

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It’s always worth repeating that email marketing is the most cost-effective, individual targeting mechanism around.  It’s attractive on many levels always yielding high ROI for any sized business.   It does not discriminate by the size of the business and is affordable to everyone who wants to use it. List building is the easy part. “ Permission ” based list building, the preferred way, can take time  as duly noted in some circles.  This is the hardest part of email marketing, growing a viable permission-based active member list This process takes time and money, especially if you find you need to offer something of value (whitepaper for example) in exchange for an email address. To grow your permission-based list, here are ways to collect those email addresses you may not have or have thought of: Grow your list with ads.  Advertising takes planning, free advertising takes more work.   There are free busines