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Showing posts from February, 2021

Hitting the email industry benchmark

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  Regardless of whether you consider yourself a seasoned email marketer or a novice, on average, every dollar spent on email marketing returns thirty-seven dollars: An ROI of 37:1, and higher in some cases. How are you doing, hitting the average ROI   mark? To find out if you’re hitting the average, start with the list of main items you track each time an email campaign is sent, These include: open clicks unsubscribes These interactions between your list members and your email campaigns determine your subscriber’s engagement; Which in turn yields list performance. Track list performance over the course of several weeks to find your subscriber engagement. How are your numbers, do they match the industry you’re in? When your list performance numbers don’t line up with expected benchmarks, consider revamping your subscriber list.  To get to your benchmark, this may require a reduction of list members, s

SEO Strategies that never fail

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  Offer valuable content to build your backlinks Publish worthwhile website content, and when you, your readers are more likely to share it.  Sharing leads to backlinks to your website, which in turn increases your search engine rankings. Ask complementary websites to link to you. They may say no, but they might say yes. Never buy backlinks, for the same reason you should never buy email lists to send out email campaigns.  At first, you may see improved rankings, however, eventually, this will fail.  Buying backlinks will deplete all the gain you may have made and damage your reputation and trust with the search engines.   Essentially, you’ll have to start all over again. Host with the most Search engines like speed.  The internet has created a new level of patience or lack thereof.  When a website loads slowly, you will lose visitors.   On the designer side, your website loading speed can be