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  Everyone is always talking about ROI, how to increase it, how to keep it, and is it enough.  ROI, known as return on investment is a mathematical formula that calculates a ratio between net income and investment.  Simply put, ROI is used to gauge the effectiveness of an investment. Business owners do this all the time, whether or not they are aware of it; when making advertising and marketing decisions.  Questions such as which advertising platform will give the best bang for the buck, to what ad should run, when, and where. Business owners, however, may not be aware of which digital marketing platform works the best for their industry. Regardless if you use one or many social media platforms, the best bang for your buck remains – email marketing. In fact according to research by Emarketer   “the median email marketing ROI is 122% , or four times higher than an

  What do you do when your website grows but the website structure grows too big to maintain? Use tags and categories of course! Both are methods used to organize content on your WordPress website. WordPress automatically creates a page each time you create a new category or tag. (WordPress also creates a slug for each method). These pages contain all the posts that have the same category or tag that you have used. Categories are used to explain or define the main theme of the website. For example: A motorcycle blog may include main topics that cover, touring bikes, sports bikes, and off-roading. A blog about food may include topics like breakfast, lunch, and dinner.   In these examples, each topic is a category, and each post written and published is required to be in a category. (A non-labeled post will be assigned an uncategorized category; you just can’t escape it) Tags on the other hand can be tricky. There is a right way and a wrong way to use them. First, you don’t need t

 We all know that change happens in the world, in the country, in our business, in our life.  For example: Our country has a new President, who introduced several changes; some see these changes as good, but some people see these changes as detrimental. Companies have increased the use of artificial intelligence replacing a live person for an AI with that all-important initial phone call and website contact: some like this as they seemly get immediate help, but some say this only adds to their frustration when trying to resolve a problem. Larger and more expensive TV sets are available to accommodate 8K, however little to no 8K shows have been produced to use this capability.  Is the cost of a bigger TV set worth waiting for something that may never happen? The landscape of education is different, schooling has become more of a challenge.  Are children really doing well with online teaching or is their education leaving them months behind from where they should be? The di

  New to WordPress or a hard-core user.  In either case, knowing the WordPress nomenclature will always be useful.  Here are a few terms to get you started.  And if you’re an expert, you can always add a comment on the bottom 😊 Action Hooks: A tool that performs functions area of a theme or plugin. Categories: A default taxonomy in WordPress.  They are hierarchical and used to group and sort posts.  Categories are required, you can easily add them as needed and make subcategories.   By default, a post without a category will be listed as uncategorized, which is also a category. Permalinks: A permanent URL that can be customized.  It is a link to a full page or post, such as a blog.   A permalink is made up of two parts, the website domain, and slug.  WordPress has a number of options for setting up the structure of the URLs for all the

  Why update your WordPress website Never underestimate the power of updates.  We do it all the time.  We rearrange our desks, our kitchens our schedules.  We change our hairstyles, rewrite our resumes, and change our cell phones. Why do most of us embrace change? Because most of us look for improvement, better results and something different.  Websites are updated for the same reasons; for better results with improved aesthetics and functionally.   Updates come in different forms. External changes This may include a change in color, theme, or navigation.  They may involve a new feature with the removal of old ones, replacement of text with an image or the addition of a new blog section. These updates can be done on a schedule when you have a new