Mailing List Services

How are your open rates?  Are they standard for your industry, above average or non-existent?   If they are decent open rates, at the very least you probably want to maintain that level and aim for higher percentages.    But open rates are just another statistic, gathered from reports, that may or may not be interpreted correctly by you as a small business owner, or the marketing department in the company you work for.    Email open rates can be inaccurate.  They may not reflect the correct measurement of emails read, or just opened, based on, for example your Subject Line or From Address.  In fact there are different flavors of email open rates, which may lend to incorrect conclusions.    For example our software ListManager detects opens and HTML capability by inserting a 1×1 invisible gif in the HTML portion of the email message. When a recipient opens the message, ListManager can register that they did so and that they have HTML capability. If a user can only read tex

  The topic of malicious software is widely discussed on the internet.  Malicious software is usually known by the term MALWARE.  MALWARE is an umbrella term that covers several malicious software variations such as Spyware, Viruses and the ever-popular Ransomware.  This type of software is specifically designed to create havoc, damage an unauthorized access to computers and computer networks.   The bad news for business owners with WordPress (and other programed) websites, if you download MALWARE you may be out of business, because, MALWARE can affect your websites performance.  It will degrade your visitor’s experience, seeping into other parts of your site, which can include the possible destruction of the overall SEO implementation that you may have worked so hard on to achieve a good search engine ranking.    So, what is a website owner to do?  Monitor your website performance and lo