Mailing List Services

  In 2013 Google, with the introduction of their ground-breaking Gmail Tabs said this is the answer to organization and inbox productivity for all Gmail users.  This change, google believes, allows Gmail users to focus on the “things that really matter and cut down on email search time.” This new idea seemed great to everyone except email marketers. Once Gmail Tabs were in place, as if overnight, Gmail user engagement declined, as delivered email was arriving to a tab that email recipients apparently didn’t use or see.  Gmail users considered their new “inbox” a tab call Primary; and few ventured to other tabs beyond that.  Consequently marketing newsletters were not opened or read, as Gmail automatically placed these emails under the Promotion tab, not the new “inbox”, Primary tab.    With a little education and experience, Gmail users became familiar with the tab system and newsletters once again were being rea

  How did my website end up on the blacklist index? Did you know that Google maintains a website blacklist as it’s not just another search engine?   Google also offers other services to the internet community as well.     “Google LLC is an American technology company that specializes in internet related services and products” https://en.wikipedia.org/wiki/Google .   Google is committed to their users and as such they want to keep them safe when they use their services, therefore a Google website blacklist makes sense.   Most, if not everyone, who use the internet is familiar with the Google search bar.   It is one of the most popular search engines around, easy to use with instantaneous search results.   Users enter a search query and it returns the best results for that particular request. Imagine you are a web site owner of a WordPress website, testing search queries on Google for your product, “Dog Shoes”.   It’s a unique product, therefore the keywords you use on your websit

  Recently a list owner discovered abnormalities, and inconsistencies, in several of their deliverability reports. Following an email campaign, most list owners review deliverability stats, compiling them into reports for the sales team, never giving second thoughts about bad bots.  The team relies on these reports to focus on extending campaigns that have the highest open rates.  Likewise, they reconsider the content and subject line for the lowest-performing segments.    When the numbers in these reports didn’t add up, they asked us to investigate.  This is what we found: When their mailings go out, several of the recipients appear to be “robots” or bad bots, that fetch the URLs that are presented in the email message.  They do this in parallel, using different IP addresses for each link request.  This is happening within a second or two, causing the clickthrough report to show thousands of clicks when it should only be in the low hundreds This is not a unique problem .  More and mo