What is an email campaign without a custom landing page? One that isn't success-oriented; a campaign that should emphasize its call-to-action . A call to action can be anything. When the main goal of your email campaign is to increase traffic to your website, why consider a landing page at all? A landing page would just be another step for your visitors to take, right? So, is your landing page blocking your website traffic? No, because landing pages are designed with a specific purpose, to convert visitors into leads, and increase web traffic. Keeping this in mind, you gain more traffic and conversions when your email campaign directs your subscribers to a landing page. The right landing page, a custom landing page can be a standalone page. It can exist by itself as a gateway for your call-to-action. For the majority, if not all, of your email marketing campaigns, use landing pages. They can be deleted, modified, or replaced for each unique campaign because they are n