Can you scrub your email lists clean? How often do you clean your email marketing lists? And why should you? When you think about it, cleaning a list, is like cleaning your house. A clean house keeps the occupants healthy and happy, clean lists maintains healthy members and keeps you happy. Benefits of a clean list include: An increase in clickthrough’s and opens Less bounces Increase email savings Better conversion rates Truer reports A clean list (aka scrubbed list) is one that holds addresses of engaged subscribes, that are involved with your campaigns. Members open, read and act on your messages. However, lists, like a house must be maintained regularly to keep them clean. Without a list scrub, you may never achieve the ROI you expect. When you clean your house, you remove unwanted items. Similarly, when you clean your list you remove the clutter, the garbage the unwanted items which is comprised of inactive list members, hard bounces and unsubscribes; basically, those list