Email content that looks great but doesn’t reach its intended recipients cannot be called a successful email delivery. In this anti-spam climate, it is necessary to optimize your messages to reach this goal. The goal of a successful email delivery starts with a great sending mechanism: either a dedicated software application or working with an Email Service Provider (ESP). Most ESP’s provide list management, saving administrative time for the email marketer by providing manageable subscriber information, including membership behavior, list organization, and subscriber verification . The next component for successful email delivery is creating complete and consistent email headers for sent messages. The important elements that the sender controls include the FROM, TO, and Subject fields. These fields are normally analyzed by the receiving mail servers, using automated anti-spam filters to protect individual email boxes from unwanted email. Email header fields need to be c